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19:18
10 principles for good design:
• Good design is innovative.
• Good design makes a product useful.
• Good design is aesthetic.
• Good design helps us to understand a product.
• Good design is unobtrusive.
• Good design is honest.
• Good design is durable.
• Good design is consequent to the last detail.
• Good design is concerned with the environment.
• Good design is as little design as possible.

Dieter Rams

(The Future Of Apple Is In 1960s Braun: 1960s Braun Products Hold the Secrets to Apple’s Future)

Reposted fromtylerwillis tylerwillis

Don't be the product, buy the product!

Schweinderl